Sunday, March 07, 2010

:: Lockdown Foot Straps Coming in April ::

We're in the final stages of development for our soon-to-be-released "Lockdown" foot straps! Basically, all we have left to do is choose a few color ways for our "stock" straps, and some configurations for customizing. The feedback we've received from testers, shops, and the fixed gear community in general has been extremely positive, so we're excited to announce a release date of April 1st for these. Shop orders have already been pouring in, and we are committed to getting these orders to our shops in time for this release as well...meaning, in a few weeks you will be able to find these at your local R.E.Load dealer!

Gerik and I went through a few iterations before settling on the final design. At first, I was fairly committed to utilizing hardware for the outboard end of the lower straps. After a few prototypes, we realized simplicity would be the best way to go. Therefore, the only hardware present on these straps is our classic nickel-plated D-ring, which in this case, serves as the connection between the inside of the lower and upper straps. Aside from creating a hard point for the upper strap attachment, the arc of the ring allows the strap to pivot naturally to find the perfect angular position over the riders' foot. Something, actually, we hadn't anticipated, but a wonderful discovery nonetheless. The lower straps are a double-layer of our 1" messenger bag webbing, while the upper strap is our 2" messenger bag seatbelt webbing, covered in Cordura and with trimmed edges. Four layers of Velcro are sandwiched in between all of this when the foot straps are assembled. The end result is a sturdy, secure, and resilient strap that is also very, very comfortable.

Lockdown straps will be offered as four basic options:
1) Stock Color Ways: We'll always stock black, as well as at least two other color combinations. These will retail for $47
2) Custom Color Ways: Choose from our 30+ Cordura colors for the strap, as well as your choice of two colors from our 20 trim colors. One week turnaround. These will retail for $52
3) Custom Color Ways and Stripes: Same as above, but add two stripes of color and/or reflective material. One week turnaround. These will retail for $57
4) Limited Editions: Seasonal styles and patterns. First up will be Brie's woodgrain print. Pricing will vary on these.

We'll be doing some random drawings from our newsletter subscription list in the next few weeks; winners will receive a free pair of brand new Lockdown straps! Sign up for your chance to win!