Thursday, February 21, 2008

8th Annual R.E.Load April Fools Fun Ride !!!

Ok, y'all...it's about that time of year again. The annual April Fool's Fun Ride - one of the largest and most fun-packed events of the year - is coming back to Philly for it's eighth straight iteration. It's hard to think of ways to improve this massive bike fest; last year drew a record 350+ riders. Still, if you don't think ahead, you get left behind...so we've got some new plans and a whole lotta prizes in store for this year.

It's going to go down on Saturday, April 12th. We're still ironing out some of the details, but most likely we'll be doing "day of" registration at R.E.load headquarters, starting at 1pm, with the race going off at 3pm at an undisclosed location.

This year we will be bringing back all of our wonderful, long-time sponsors, including: Pabst, Kryptonite, Outlaw Print co., Fabric Horse, Level, Cadence, Built in Pittsburgh, and Firehouse Bikes. We're in the midst of securing a brand new frame or two from a well-known local company, and Ro might just be giving away one of his older keirin frames as well. Not to mention the fact that, as the main event sponsor, R.E.Load will be giving away an amount of bags and accessories that would usually be reserved for only the largest of championship races.

That's not all, though! We're also working on a tie-in with Pabst, which, if everything goes as planned, will result in the weekend doubling as the release party for a brand new Pabst x R.E.Load bag! We'll be giving away a couple of these - the very first ones that will be released - at the awards ceremony, assuming the project goes through.

"Daaamn....that sounds like a great weekend!" Yeah. But wait, wouldn't it be great if there was something to do on that Sunday after the race? Something really really special, that usually doesn't happen around here? Well...it turns out, there is. I don't want to give away too much of it right now until the final details are worked out, but rest assured, it's gonna be something on the same level as the April Fools Ride itself. People are definitely going to want to come out for Sunday as well. More on that later...

So, as far as the race: for the first time ever, we will be doing pre-registration. This is a no-brainer, given the general chaos that ensued at last year's registration. So, if you are planning on racing - and you KNOW you are - then do yourself and everybody involved a favor. Pre-register. That way, you get a discounted entry fee, you are GUARANTEED a free, full-color event tee shirt (in your preferred size, even!), and you can avoid waiting an hour to sign up for the event. All you have to do is go sign up on the website, and we'll have a nifty rider package all ready for you to pick up on the day of the event. Simple! To pre-register, click here. Be forewarned: if you do not pre-register by April 2nd, you will have to pay $10 to enter the race (instead of $5). You will not be guaranteed a tee shirt...and if you do get one, you might have to take a size large when you're really a size small. You will have to wait on a very long line for a very long time before the event. You will also have to deal with our registration volunteers, who will be hating on you for not registering online and making them do extra work on the day of the event. To make a long story short, you will lose, lose, lose. So please, for the love of god, register early.

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